Stop losing customers along the way.

Most sites lose customers in the same old spots: a confusing form, a slow step, an unclear button. Optimizing conversion is finding those leaks and sealing them, so you get more sales from the traffic you already have. It usually pays off the most, because you are not paying for more visitors.

First we get the site properly measured: analytics, heatmaps and funnel tracking that show where and why people leave. From there we form ideas and test them one at a time, measuring against real sales instead of guessing.

It is ongoing work, not a one-time audit. Every month we look at the data, ship the next round of fixes, and keep stacking wins. Small improvements, repeated, add up to a much more profitable site.